Russ to keynote at The Future of Retail NYC
Give. Support. Pivot. Adapt. Retail stories of social good, resilience and change using design thinking for innovation.
Russ will journey through 4 inspiring stories he’s been involved with that demonstrate a new, and hopefully better, normal as New Zealand exits strict COVID19 societal and business lockdown rules.
1) Using a world-first product to do good for those in need — A social good story in the retail space fueled by a recent product exiting our innovation pipeline.
2) Mobilizing the NZ business community to support SME’s — A country-wide initiative that has supported SME’s, particularly the tourism and retail sector, through these hard times. Jacinda Ardern, New Zealand’s Prime Minister recently spoke with the founder of the initiative in one of her ‘Conversations through COVID-19’ Facebook live discussions.
3) Pivoting at speed to save a business smashed by COVID-19 — A successful Deloitte Fast 50 business flattened by Covid-19 pivoting at speed to a new and growing successful retail enterprise from a standing start to a live MVP in 2 weeks.
4) Adapting the supermarket shopper experience to the new normal — New Zealand’s largest supermarket embracing a customer driven mindset to design the future of their customer experience in this new normal.
What you’ll come away with:
•A different perspective and methods for driving change.
•Practical examples of innovation in times of uncertainty.
•How humankind can truly be kind.
Key reflection questions:
•What can your business learn from these stories?
•What can you do tomorrow to do good, pivot or adapt?
•How might your business change for the better as we come out into recovery?
